A Sudanese digital initiative that does not stop at raising awareness on digital platforms, but puts technology to work delivering real health support for women and girls, remotely and wherever they are.
Haboba is not just an awareness account. It is a project that puts technology to work supporting women's health directly — real consultations, and trustworthy information reaching those who need it, not just content that is published and forgotten.
Supporting women's health across Sudan digitally, so that healthcare and accurate information reach every woman and girl wherever they are, by putting technology to real use in supporting their health, not simply raising awareness through digital platforms alone.
Providing trustworthy remote women's health consultations, publishing accurate information on menstruation, puberty and pregnancy, alongside working to rehabilitate women's health and maternity facilities, and offering psychological support to survivors of sexual violence.
From direct consultations with female doctors to trustworthy information, Haboba works on more than one track at once to serve women's health.
Haboba connects women directly with female doctors online for safe, confidential health consultation and guidance, with over 600 consultations delivered so far.
More than 30 live, interactive sessions since the project launched, covering menstruation, ovarian cysts and delayed pregnancy, to correct myths and misinformation.
Simple, trustworthy content explaining to girls and women what they need to know about menstruation, puberty and the stages of pregnancy.
Providing accurate health information to everyone who needs it, countering the rumours and misinformation in wide circulation.
Daily awareness content reaching close to two million people every month across TikTok, Facebook and WhatsApp.
Over 3,000 subscribers receiving trustworthy health information and direct answers as they need them.
Haboba's actual figures across its digital platforms, alongside the direct health consultations delivered so far.
We provide accurate health information on topics that are often surrounded by silence or misinformation.
Reaching more women and girls across Sudanese states through direct, safe consultation channels.
Delivering simple, trustworthy content that reaches girls and women at the moment they need it.
Contributing to improving the quality of health facilities dedicated to women's and maternal care.
Providing psychological support to survivors of sexual violence and accompanying them on their path to recovery.
For Haboba to be the first reference any woman turns to when seeking accurate health information.
HABOUBA PINK PATHWAY
A one-month information and awareness project on breast health, delivered by Asham Al-Watan Development Organization during Pink October 2026, with direct community activities in Al-Damar Locality, River Nile State, and wider digital reach covering Sudan.
Many women may have questions about breast health, or notice changes that worry them, without knowing which changes call for a medical assessment, where the right service is available, what kind it is, what it costs, or how to reach the relevant provider. The Haboba Pink Pathway addresses this information gap through an integrated model with five components:
Across Haboba's existing social platforms, covering all of October.
A dedicated breast-health service, communicating in simple, clear Sudanese language.
Containing accurate information on the health facilities, initiatives and screening services available.
To answer questions that need clarification beyond general automated information.
Direct activities supported by printed educational materials.
The information base is ready for medical review during September 2026, and the project is awaiting funding to launch with Pink October. If you are a donor organization or a potential partner, get in touch.
Reach us through our social media platforms, or through the contact team at Asham Al-Watan Development Organization.
